We entered a new millennium a few years ago, and new and better opportunities for network marketers came right along with it. If you want to develop a successful network marketing business, the most important thing you can do is to learn how to be a leader. To develop a truly successful organization, you need to be an enthusiastic leader and keep the momentum going in your group.
Effective leaders will courageously accept responsibility and have the dedication to develop an atmosphere of enthusiasm and fulfilled dreams along a road to victory that people will happily follow. Courageous enthusiastic leaders think outside the box and are willing to do things in new ways. They attract success and encourage others to join them by showing them the awesome opportunities available in network marketing. They know that they are accountable for teaching and supporting their teams as well as for giving them the tools to meet challenges that they may encounter. However, each team member is ultimately responsible for his/her own success or failure. Responsible leaders will teach and encourage their teams to be successful but will not take over and do the work for them.
Good leaders are dedicated to their businesses, to their people and to success for each one. They do what needs to be done regardless of the unpleasantness of the task, and their downlines will learn from their examples. Leaders welcome the chance to help people change their lives for the better by assisting them to meet their goals and dreams. Leaders establish an atmosphere of enthusiasm and excitement, and the atmosphere they establish in their organizations determines whether they will grow, stand still or die.
Leaders who establish hopeful, enthusiastic atmospheres and demonstrate their dedication and helpfulness will attract the same type of people to their organizations. People are attracted to leaders who show strength of character and charisma. People want to follow someone whom they feel they can trust to lead them to success. They want to join someone who makes them believe in themselves and that success is not only possible, but also probable.
Leaders teach their team members to expect to be successful and clearly outline each step of the process on the road to victory. They will teach their people not to choose to be successful, but to decide to be successful. They will encourage their downline and praise them for small achievements, and when their distributors are commended for small achievements, they will be encouraged to accomplish amazing triumphs.
To become an effective leader, you must first observe personal leadership habits yourself. If you want others to be courageous, dedicated, disciplined and charismatic, you must lead them by your own example.
Even if you are a born leader, you will gain valuable knowledge and develop and strengthen your leadership abilities through intensive study or with help from an experienced mentor. There are many sources of help available, such as books, seminars, conference calls and your own upline. It will be worth the extra effort to become the best leader that you can be so you can pass your knowledge on to your own business builders and develop an amazingly successful organization.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Showing posts with label mlm leads. Show all posts
Showing posts with label mlm leads. Show all posts
Monday, August 2, 2010
Monday, July 26, 2010
Build Prospect Confidence with Testimonials
Testimonials can be very effective tools for promoting your products or opportunity.
Testimonials can be very effective tools for promoting your products or opportunity. Prospective customers or business builders will be more interested in learning about your products or opportunity if they know that other people like themselves are excited about it. They will have more confidence in you and your opportunity when they hear or read other people''s opinions. People really do care what others think and are influenced by their opinions, and if those other people are their peers, their testimonials will be even more credible.
If you are just getting started, you may not have testimonies of your own yet and will need to begin by using some from your company''s promotional material. However, shortly after you sell your first product and recruit your first distributor, ask them what they like about the product and the company, and do the same with each additional customer and business builder. As you are doing this, you will be teaching those who will become your downline to do the same thing. Send a card or letter to them, thanking them for their purchase or for joining your team, and request a testimonial from them. If you send a letter, you could enclose a self addressed stamped postcard to increase the likelihood of receiving a reply. If they do not reply, call them and chat for a while, and then ask what they like about your products or business. When they have positive comments, ask their permission to quote them in your materials. It is a good idea to get their signatures on a waiver, but it is not mandatory. Use their name, city, state and occupation if possible, because that gives their statements more credibility. Testimonials will be more effective when your prospects can identify with those who give them.
Make it a habit to do this, and keep a file of testimonials. It will be helpful to separate them into several categories, like product testimonials and business opportunity testimonials. Keep a separate file for types of people you are targeting for your opportunity, such as businessmen, housewives, blue-collar workers and retired people. If some of the statements could fit into several categories, make copies and put one copy in each relevant file. If you use a computer, enter these into a folder with appropriate headings so you can find them easily.
Quote comments exactly as they were spoken or written even if they have grammatical errors. Don''t add your own words or try to make them sound better, and never make them up ? that would be morally wrong. You may edit them if they are too long, but if you have a lengthy one that says a lot, go ahead and use the whole letter. Most of your testimonials should be just a few sentences, and if you have lots of them, it proves that many people are using your product or have joined your business. Use testimonials that are specific, describing benefits of your product or opportunity. When people are willing to give details about how their lives have improved because of your business, their testimonials will prove to be very valuable.
If you are mailing a packet of information, make a separate page for your testimonials. They will stand out and be more effective when they are grouped together instead of distributed through the rest of your material. When you use the Internet to build your business, create a link to the testimonials, and if you contact prospective business builders via email, do the same thing.
Testimonials are valuable, and you should do your best to develop a large file of them to prove your sincerity, integrity, reliability and trustworthiness.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Testimonials can be very effective tools for promoting your products or opportunity. Prospective customers or business builders will be more interested in learning about your products or opportunity if they know that other people like themselves are excited about it. They will have more confidence in you and your opportunity when they hear or read other people''s opinions. People really do care what others think and are influenced by their opinions, and if those other people are their peers, their testimonials will be even more credible.
If you are just getting started, you may not have testimonies of your own yet and will need to begin by using some from your company''s promotional material. However, shortly after you sell your first product and recruit your first distributor, ask them what they like about the product and the company, and do the same with each additional customer and business builder. As you are doing this, you will be teaching those who will become your downline to do the same thing. Send a card or letter to them, thanking them for their purchase or for joining your team, and request a testimonial from them. If you send a letter, you could enclose a self addressed stamped postcard to increase the likelihood of receiving a reply. If they do not reply, call them and chat for a while, and then ask what they like about your products or business. When they have positive comments, ask their permission to quote them in your materials. It is a good idea to get their signatures on a waiver, but it is not mandatory. Use their name, city, state and occupation if possible, because that gives their statements more credibility. Testimonials will be more effective when your prospects can identify with those who give them.
Make it a habit to do this, and keep a file of testimonials. It will be helpful to separate them into several categories, like product testimonials and business opportunity testimonials. Keep a separate file for types of people you are targeting for your opportunity, such as businessmen, housewives, blue-collar workers and retired people. If some of the statements could fit into several categories, make copies and put one copy in each relevant file. If you use a computer, enter these into a folder with appropriate headings so you can find them easily.
Quote comments exactly as they were spoken or written even if they have grammatical errors. Don''t add your own words or try to make them sound better, and never make them up ? that would be morally wrong. You may edit them if they are too long, but if you have a lengthy one that says a lot, go ahead and use the whole letter. Most of your testimonials should be just a few sentences, and if you have lots of them, it proves that many people are using your product or have joined your business. Use testimonials that are specific, describing benefits of your product or opportunity. When people are willing to give details about how their lives have improved because of your business, their testimonials will prove to be very valuable.
If you are mailing a packet of information, make a separate page for your testimonials. They will stand out and be more effective when they are grouped together instead of distributed through the rest of your material. When you use the Internet to build your business, create a link to the testimonials, and if you contact prospective business builders via email, do the same thing.
Testimonials are valuable, and you should do your best to develop a large file of them to prove your sincerity, integrity, reliability and trustworthiness.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Thursday, April 15, 2010
The New Economic Age
A major challenge for the network-marketing industry in the new economic age is how to keep networking's economic edge. In the face of the new social media and e-commerce that are widely spreading on the Internet, without quickly update and adapt to the new marketing tools and trends, networkers may soon find that the technology advancement may have brought to them a natural competitor. But, if network marketers can integrate into their old charm of people-to-people marketing with today's social media, blogs, and other e-commerce tools, the opportunity to really enhance network marketing will be then in their favor. These are fantastic technologies that can really give them access to so many new people.
Old Network Marketing in the New Information Age
It may be surprising to some people, but the essence of network marketing has always been information driven. The process of people selling products to people is all about one person passing information to another person about the products and services being sold. And never before, the amount of information associated with a product or service is greater than it is today, in terms of a product or service's complexity and sophistication. Digesting and then trusting such an overflow of information can become a real issue for consumers whenever making their purchase decisions.
The fastest and best way to address such a concern is for people to go to people, finding someone whom they know and who is a friend, to confirm and validate the information and even get something new and valuable that wasn't learned the first time. Information without the trust ingredient attached can never be acted on by consumers and thus will not generate any new sales. Network marketing, when better positioned to handle today's more advanced and information-rich products and services, can fully take advantage of consumers' desire for trusted information and a comparison-shopping experience that comes only from interacting with someone they know and trust.
The Good and Bonding Network Marketing vs. the Distant and Detached E-commerce
Home-based networkers may nowadays need not to make home visiting plans or host home gatherings for associates in their multi-level structured marketing networks, but they should never lose the people "touch" such social events afford, the rich tradition ever since people-to-people marketing all started out. Internet interactions can be impersonal especially when kindly reminded of the gentle touch network marketing is most familiar with. Nevertheless the Internet has become the prevalent way to advertise for businesses in general and gain prospecting free leads for network marketing in particular. The key to success is how well the old fashioned network marketing and the new trendy e-commerce can really converge, united to build a system that is both efficient and friendly.
Setting up a blog site and making it accessible to all your associates, both from the upline and downline, is today's way of maintaining connections. You can organize your blog into different forums, such as laying out product information and providing product reviews. To generate new MLM (multi-level marketing) leads, sing up with a general social network site, like Facebook or Twitter, or a specific professional network site, depending on the products or services you are selling. It is a great way to explore potential prospects. When it comes to finalize and deliver sales, the use of e-commerce can come in very handy with electronic funds transfers and Internet deliveries.
The opportunities for network marketing on the Internet can be of no boundaries. You can recruit and potentially build an international network and enjoy the wealth creation and the lifestyle of your dreams. But always remember to keep the personal touch, no matter how sophisticated your program becomes with today's social media and e-commerce tools.
Old Network Marketing in the New Information Age
It may be surprising to some people, but the essence of network marketing has always been information driven. The process of people selling products to people is all about one person passing information to another person about the products and services being sold. And never before, the amount of information associated with a product or service is greater than it is today, in terms of a product or service's complexity and sophistication. Digesting and then trusting such an overflow of information can become a real issue for consumers whenever making their purchase decisions.
The fastest and best way to address such a concern is for people to go to people, finding someone whom they know and who is a friend, to confirm and validate the information and even get something new and valuable that wasn't learned the first time. Information without the trust ingredient attached can never be acted on by consumers and thus will not generate any new sales. Network marketing, when better positioned to handle today's more advanced and information-rich products and services, can fully take advantage of consumers' desire for trusted information and a comparison-shopping experience that comes only from interacting with someone they know and trust.
The Good and Bonding Network Marketing vs. the Distant and Detached E-commerce
Home-based networkers may nowadays need not to make home visiting plans or host home gatherings for associates in their multi-level structured marketing networks, but they should never lose the people "touch" such social events afford, the rich tradition ever since people-to-people marketing all started out. Internet interactions can be impersonal especially when kindly reminded of the gentle touch network marketing is most familiar with. Nevertheless the Internet has become the prevalent way to advertise for businesses in general and gain prospecting free leads for network marketing in particular. The key to success is how well the old fashioned network marketing and the new trendy e-commerce can really converge, united to build a system that is both efficient and friendly.
Setting up a blog site and making it accessible to all your associates, both from the upline and downline, is today's way of maintaining connections. You can organize your blog into different forums, such as laying out product information and providing product reviews. To generate new MLM (multi-level marketing) leads, sing up with a general social network site, like Facebook or Twitter, or a specific professional network site, depending on the products or services you are selling. It is a great way to explore potential prospects. When it comes to finalize and deliver sales, the use of e-commerce can come in very handy with electronic funds transfers and Internet deliveries.
The opportunities for network marketing on the Internet can be of no boundaries. You can recruit and potentially build an international network and enjoy the wealth creation and the lifestyle of your dreams. But always remember to keep the personal touch, no matter how sophisticated your program becomes with today's social media and e-commerce tools.
Wednesday, April 7, 2010
Communicate and Grow Rich
In the troubled economic times we are experiencing today, you would feel more financially secure if you did not have to depend on jobs working for someone else to make a living. Layoffs and downsizing are all too common these days, and it does not appear that things will improve any time soon. The answer for your wealth creation and financial stability could be in networking marketing.
You can be successful in a multi level marketing business even during your first year in the business. One of the secrets for success is to learn good communication skills. You may have made a list, joined one of the top companies in the industry with fabulous products and a great compensation plan, and you may have top help from your upline, but if your communication skills are poor, your recruiting efforts will bring poor results.
You may be selling your mlm opportunity to people online with blogs, articles or ebooks. The internet is one of the best tools for building your business, but if you want to know how to have success with your home based business, good communication is essential. Even if you are not speaking with opportunity seekers face to face, you need to become a master presenter of your business – and of yourself.
The telephone is another resource to use for prospecting when seeking people to join your business group. You probably already have phone service, so your telephone is a free recruitment tool. You can purchase some mlm leads, and you can get some free leads. You can do cold calling and have an endless market, but you may have more success, especially in your first year, if you call people with whom you have some connection. Call members of your church, your clubs, people you do business with and people who went to school with you.
Learn how to present yourself and communicate so the people you call will respond to you. Learn to acquire a professional performer’s personality and you should develop a great downline for your home based business. Maintain a positive enthusiastic attitude even though many people will reject your opportunity. When someone says no, do not let it get you down. Learn to laugh at rejection, and call the next one on your list.
You may be uncomfortable calling people at first, but look your fears in the eye and keep going. When you believe in multi level marketing, believe in yourself, are willing to make a commitment and willing to pay the price, you can become one of the best networkers in the industry if are a good communicator.
There are many people looking for opportunities to earn money with a business of their own, and network marketing businesses may be the solutions for them. You can offer them more money, more free time and freedom from debt. With the training you give to your downline mlm, you can show them how to succeed and live the kind of lifestyles they have been dreaming about, and by helping others you will be helping yourself.
You can be successful in a multi level marketing business even during your first year in the business. One of the secrets for success is to learn good communication skills. You may have made a list, joined one of the top companies in the industry with fabulous products and a great compensation plan, and you may have top help from your upline, but if your communication skills are poor, your recruiting efforts will bring poor results.
You may be selling your mlm opportunity to people online with blogs, articles or ebooks. The internet is one of the best tools for building your business, but if you want to know how to have success with your home based business, good communication is essential. Even if you are not speaking with opportunity seekers face to face, you need to become a master presenter of your business – and of yourself.
The telephone is another resource to use for prospecting when seeking people to join your business group. You probably already have phone service, so your telephone is a free recruitment tool. You can purchase some mlm leads, and you can get some free leads. You can do cold calling and have an endless market, but you may have more success, especially in your first year, if you call people with whom you have some connection. Call members of your church, your clubs, people you do business with and people who went to school with you.
Learn how to present yourself and communicate so the people you call will respond to you. Learn to acquire a professional performer’s personality and you should develop a great downline for your home based business. Maintain a positive enthusiastic attitude even though many people will reject your opportunity. When someone says no, do not let it get you down. Learn to laugh at rejection, and call the next one on your list.
You may be uncomfortable calling people at first, but look your fears in the eye and keep going. When you believe in multi level marketing, believe in yourself, are willing to make a commitment and willing to pay the price, you can become one of the best networkers in the industry if are a good communicator.
There are many people looking for opportunities to earn money with a business of their own, and network marketing businesses may be the solutions for them. You can offer them more money, more free time and freedom from debt. With the training you give to your downline mlm, you can show them how to succeed and live the kind of lifestyles they have been dreaming about, and by helping others you will be helping yourself.
Wednesday, March 31, 2010
How to Listen
If this is your first year in network marketing, or if this is your twentieth year in multi level marketing, you can probably benefit from some prospecting tips to help with selling your mlm opportunity to more people. The multilevel marketing industry provides one of the best opportunities available today for people to become successful with a home based business and lead the lifestyles that they enjoy.
In today’s market, recruiting a downline mlm can take place in several ways. You can find mlm leads online, develop a downline through the internet and have great success with the internet marketing industry. Many of the best companies in the business take advantage of blogs, articles, ebooks and various other online strategies and use the internet to attract opportunity seekers to their companies.
However, many people still prefer the direct “belly to belly” recruitment approach for success in building their businesses. If you prefer building your group by personally talking to prospective downline members, it is very important to have the right tools and training. If you want to know how to succeed in your first year in the network marketing business, the best tip you can get is one word – listen.
The best secret to wealth creation through multilevel marketing is not great products, a helpful upline, free leads, the best company, a list of prospects or advertising - although those are very important. The most valuable thing you can do is to learn how to listen. If you have not been consciously trying to be a good listener, chances are that your business is not growing like it could be if you had that skill.
Little things make a big difference when you are talking with someone. Look the person in the eye and acknowledge him. After he finishes speaking, pause for a few seconds. This gives him the message that what he had to say was important to you, and you are reflecting on it before responding. If you begin speaking right away – or worse yet, interrupt him – he gets the idea that you did not listen to him but were thinking about your response while he was talking.
Listen for the speaker’s emotional message and acknowledge his feelings. Respond by stating what you understand his feelings to be. Depending on what he said, you might say something like, “You seem to feel that you do not know how to sell or have the personality for a business opportunity involving sales.” This shows him that you acknowledge him and gives him a chance to clarify your perception of his statements.
Effective listening helps to show that you care and that you respect the person speaking. It helps you to gain knowledge of the person’s feelings and find solutions to his problems. To be a good listener you should:
Give the speaker your undivided attention
Acknowledge that you heard what he said
Clarify your perception of what you heard
Respond to what he said
You will find that good listening skills are invaluable whether you recruit business builders in person or online with instant messaging forums, chat rooms, facebook, interactive webinars, and interactive tele-classes. You will make more money when you use a resource that you already have – and it is free – listening.
In today’s market, recruiting a downline mlm can take place in several ways. You can find mlm leads online, develop a downline through the internet and have great success with the internet marketing industry. Many of the best companies in the business take advantage of blogs, articles, ebooks and various other online strategies and use the internet to attract opportunity seekers to their companies.
However, many people still prefer the direct “belly to belly” recruitment approach for success in building their businesses. If you prefer building your group by personally talking to prospective downline members, it is very important to have the right tools and training. If you want to know how to succeed in your first year in the network marketing business, the best tip you can get is one word – listen.
The best secret to wealth creation through multilevel marketing is not great products, a helpful upline, free leads, the best company, a list of prospects or advertising - although those are very important. The most valuable thing you can do is to learn how to listen. If you have not been consciously trying to be a good listener, chances are that your business is not growing like it could be if you had that skill.
Little things make a big difference when you are talking with someone. Look the person in the eye and acknowledge him. After he finishes speaking, pause for a few seconds. This gives him the message that what he had to say was important to you, and you are reflecting on it before responding. If you begin speaking right away – or worse yet, interrupt him – he gets the idea that you did not listen to him but were thinking about your response while he was talking.
Listen for the speaker’s emotional message and acknowledge his feelings. Respond by stating what you understand his feelings to be. Depending on what he said, you might say something like, “You seem to feel that you do not know how to sell or have the personality for a business opportunity involving sales.” This shows him that you acknowledge him and gives him a chance to clarify your perception of his statements.
Effective listening helps to show that you care and that you respect the person speaking. It helps you to gain knowledge of the person’s feelings and find solutions to his problems. To be a good listener you should:
Give the speaker your undivided attention
Acknowledge that you heard what he said
Clarify your perception of what you heard
Respond to what he said
You will find that good listening skills are invaluable whether you recruit business builders in person or online with instant messaging forums, chat rooms, facebook, interactive webinars, and interactive tele-classes. You will make more money when you use a resource that you already have – and it is free – listening.
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