We entered a new millennium a few years ago, and new and better opportunities for network marketers came right along with it. If you want to develop a successful network marketing business, the most important thing you can do is to learn how to be a leader. To develop a truly successful organization, you need to be an enthusiastic leader and keep the momentum going in your group.
Effective leaders will courageously accept responsibility and have the dedication to develop an atmosphere of enthusiasm and fulfilled dreams along a road to victory that people will happily follow. Courageous enthusiastic leaders think outside the box and are willing to do things in new ways. They attract success and encourage others to join them by showing them the awesome opportunities available in network marketing. They know that they are accountable for teaching and supporting their teams as well as for giving them the tools to meet challenges that they may encounter. However, each team member is ultimately responsible for his/her own success or failure. Responsible leaders will teach and encourage their teams to be successful but will not take over and do the work for them.
Good leaders are dedicated to their businesses, to their people and to success for each one. They do what needs to be done regardless of the unpleasantness of the task, and their downlines will learn from their examples. Leaders welcome the chance to help people change their lives for the better by assisting them to meet their goals and dreams. Leaders establish an atmosphere of enthusiasm and excitement, and the atmosphere they establish in their organizations determines whether they will grow, stand still or die.
Leaders who establish hopeful, enthusiastic atmospheres and demonstrate their dedication and helpfulness will attract the same type of people to their organizations. People are attracted to leaders who show strength of character and charisma. People want to follow someone whom they feel they can trust to lead them to success. They want to join someone who makes them believe in themselves and that success is not only possible, but also probable.
Leaders teach their team members to expect to be successful and clearly outline each step of the process on the road to victory. They will teach their people not to choose to be successful, but to decide to be successful. They will encourage their downline and praise them for small achievements, and when their distributors are commended for small achievements, they will be encouraged to accomplish amazing triumphs.
To become an effective leader, you must first observe personal leadership habits yourself. If you want others to be courageous, dedicated, disciplined and charismatic, you must lead them by your own example.
Even if you are a born leader, you will gain valuable knowledge and develop and strengthen your leadership abilities through intensive study or with help from an experienced mentor. There are many sources of help available, such as books, seminars, conference calls and your own upline. It will be worth the extra effort to become the best leader that you can be so you can pass your knowledge on to your own business builders and develop an amazingly successful organization.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Monday, August 2, 2010
Monday, July 26, 2010
Build Prospect Confidence with Testimonials
Testimonials can be very effective tools for promoting your products or opportunity.
Testimonials can be very effective tools for promoting your products or opportunity. Prospective customers or business builders will be more interested in learning about your products or opportunity if they know that other people like themselves are excited about it. They will have more confidence in you and your opportunity when they hear or read other people''s opinions. People really do care what others think and are influenced by their opinions, and if those other people are their peers, their testimonials will be even more credible.
If you are just getting started, you may not have testimonies of your own yet and will need to begin by using some from your company''s promotional material. However, shortly after you sell your first product and recruit your first distributor, ask them what they like about the product and the company, and do the same with each additional customer and business builder. As you are doing this, you will be teaching those who will become your downline to do the same thing. Send a card or letter to them, thanking them for their purchase or for joining your team, and request a testimonial from them. If you send a letter, you could enclose a self addressed stamped postcard to increase the likelihood of receiving a reply. If they do not reply, call them and chat for a while, and then ask what they like about your products or business. When they have positive comments, ask their permission to quote them in your materials. It is a good idea to get their signatures on a waiver, but it is not mandatory. Use their name, city, state and occupation if possible, because that gives their statements more credibility. Testimonials will be more effective when your prospects can identify with those who give them.
Make it a habit to do this, and keep a file of testimonials. It will be helpful to separate them into several categories, like product testimonials and business opportunity testimonials. Keep a separate file for types of people you are targeting for your opportunity, such as businessmen, housewives, blue-collar workers and retired people. If some of the statements could fit into several categories, make copies and put one copy in each relevant file. If you use a computer, enter these into a folder with appropriate headings so you can find them easily.
Quote comments exactly as they were spoken or written even if they have grammatical errors. Don''t add your own words or try to make them sound better, and never make them up ? that would be morally wrong. You may edit them if they are too long, but if you have a lengthy one that says a lot, go ahead and use the whole letter. Most of your testimonials should be just a few sentences, and if you have lots of them, it proves that many people are using your product or have joined your business. Use testimonials that are specific, describing benefits of your product or opportunity. When people are willing to give details about how their lives have improved because of your business, their testimonials will prove to be very valuable.
If you are mailing a packet of information, make a separate page for your testimonials. They will stand out and be more effective when they are grouped together instead of distributed through the rest of your material. When you use the Internet to build your business, create a link to the testimonials, and if you contact prospective business builders via email, do the same thing.
Testimonials are valuable, and you should do your best to develop a large file of them to prove your sincerity, integrity, reliability and trustworthiness.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Testimonials can be very effective tools for promoting your products or opportunity. Prospective customers or business builders will be more interested in learning about your products or opportunity if they know that other people like themselves are excited about it. They will have more confidence in you and your opportunity when they hear or read other people''s opinions. People really do care what others think and are influenced by their opinions, and if those other people are their peers, their testimonials will be even more credible.
If you are just getting started, you may not have testimonies of your own yet and will need to begin by using some from your company''s promotional material. However, shortly after you sell your first product and recruit your first distributor, ask them what they like about the product and the company, and do the same with each additional customer and business builder. As you are doing this, you will be teaching those who will become your downline to do the same thing. Send a card or letter to them, thanking them for their purchase or for joining your team, and request a testimonial from them. If you send a letter, you could enclose a self addressed stamped postcard to increase the likelihood of receiving a reply. If they do not reply, call them and chat for a while, and then ask what they like about your products or business. When they have positive comments, ask their permission to quote them in your materials. It is a good idea to get their signatures on a waiver, but it is not mandatory. Use their name, city, state and occupation if possible, because that gives their statements more credibility. Testimonials will be more effective when your prospects can identify with those who give them.
Make it a habit to do this, and keep a file of testimonials. It will be helpful to separate them into several categories, like product testimonials and business opportunity testimonials. Keep a separate file for types of people you are targeting for your opportunity, such as businessmen, housewives, blue-collar workers and retired people. If some of the statements could fit into several categories, make copies and put one copy in each relevant file. If you use a computer, enter these into a folder with appropriate headings so you can find them easily.
Quote comments exactly as they were spoken or written even if they have grammatical errors. Don''t add your own words or try to make them sound better, and never make them up ? that would be morally wrong. You may edit them if they are too long, but if you have a lengthy one that says a lot, go ahead and use the whole letter. Most of your testimonials should be just a few sentences, and if you have lots of them, it proves that many people are using your product or have joined your business. Use testimonials that are specific, describing benefits of your product or opportunity. When people are willing to give details about how their lives have improved because of your business, their testimonials will prove to be very valuable.
If you are mailing a packet of information, make a separate page for your testimonials. They will stand out and be more effective when they are grouped together instead of distributed through the rest of your material. When you use the Internet to build your business, create a link to the testimonials, and if you contact prospective business builders via email, do the same thing.
Testimonials are valuable, and you should do your best to develop a large file of them to prove your sincerity, integrity, reliability and trustworthiness.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Friday, July 16, 2010
Profiting from the Internet Seven Essential Concepts
Network marketing business builders are always seeking new and better ways to grow their businesses.
Network marketing business builders are always seeking new and better ways to grow their businesses. The Internet provides them with a marvelous method of reaching millions of people all around the world, and if they include the Internet as one of their recruiting tools, the benefits could be enormous. However, many people have gone overboard and limited their business building efforts exclusively to the Internet. They use only the Internet for communication with prospects and with their downlines, and since their recruits learn by example, they will use the same method.To be successful in network marketing, you should always have several different methods of attracting people to your organization, and the Internet should be one of those methods ? not the only method. It is easier to build a powerful successful business with people who live near you that you can meet with in person rather than with only people that you rarely see.
Seven essential concepts necessary for building a successful network marketing business using the Internet are:
1. Look at the Internet as one of several methods to generate leads for your business ? not your only method. To be successful, you need to recruit leaders who will help you build your business. You can do that more effectively when you meet with prospects, your downline and upline face to face and establish a personal relationship with them.
2. Use the Internet to attract prospects, but not to build your whole business. Develop a website that will encourage people to inquire about a home business opportunity. Use an attention-grabbing headline that offers free information when they submit their email addresses. After giving them the free information, follow up with the inquirers until they ask to be removed from your list. Every couple of days, send them an email telling about the network marketing industry, your company, your products, your compensation plan, the benefits they would derive from joining your organization, how to get started and the tax benefits of network marketing. After they have received that basic information, make the emails less frequent ? perhaps monthly. If you have a number of inquirers, use automated software to send the emails. Each email should teach them something, keep them interested and persuade them to reply so you can send personal emails to them or phone them and develop relationships of trust ? and eventually sponsor them.
3. It takes much longer to recruit through the Internet than face to face. New members of your organization may want to give up because of this, so teach them to use other methods of recruiting along with the Internet.
4. Some of your team members may not be familiar enough with the Internet to develop a successful business online. It is easier to duplicate the other recruiting methods, because anyone can talk to people, watch videos and listen to tapes or CDs.
5. When you sponsor people through the Internet, make it clear that you expect them to follow your training and leadership. People tend to concentrate on the method that was used to recruit them, so let them know that they need to talk to people and use the Internet as only one of several methods to recruit.
6. Develop a training site on the Internet for your organization. In that way, new people can learn things that their immediate upline may not know yet and get answers to any questions that they may have.
7. Direct prospects that you meet in your own area to go to your website to learn more about you and your organization. Many people would prefer to get information when it is convenient for them rather than attend a presentation meeting.
To be successful in network marketing, develop an Internet program that helps you save time, puts prospects at ease and makes your communication more effective, but never give up the tried and true face to face business building methods.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Why e-Commerce Needs Network Marketing Now
With the technological advances and innovative methods of communication that we have today
With the technological advances and innovative methods of communication that we have today, you may think that network marketing could be a thing of the past ? and if that is what you think, you are wrong. Smart network marketers use the Internet along with their other tools for promoting their businesses or products. They may have web pages on the Internet with links to their products and to their business opportunities. They may sell products as well as recruit business builders through the Internet. They may train new distributors with webinars and conference calls and communicate with them via e-mail.The Internet is available at any hour of the day and enables a networker to recruit team members from many different countries and sell products all over the world. However, a computer cannot hear the tone of voice of a customer or team member or read between the lines of an e-mail. Nobody would get emotionally involved with a computer, develop a relationship with it or care to be loyal to it. The Internet does not generate repeat business from loyal customers. Many people use the Internet to find the lowest prices for products, but the cheapest products might not have the most value.
Referrals and word of mouth are some of the most valuable tools for building a profitable business, and network marketing has been using those tools for decades. Network marketing leaders develop relationships with their customers and with their downline. They can show people that they care about them and are willing to help them meet their goals. They can teach their distributors how to be successful by their own examples. When people learn to have faith in their leaders, trust them and feel that their leaders really care about them, they will be loyal to them and their business.
Networking is a business of people working together as a team, sharing common goals and dreams, helping and inspiring each other. The more impersonal new technology we get, the more we need to balance it with the human touch ? with real live people.
Network marketing needs e-commerce, but e-commerce needs network marketing too. Nothing beats the personal contact you get with the tried and true network marketing system. People want to talk to real people ? they don''t want to talk to impersonal machines. If you have ever tried to contact someone at a large company and endured selecting from a menu to direct your call, been asked to enter account numbers, been placed on hold, been asked to enter various forms of identification, and were never allowed to talk to a live person, you know how frustrating that can be.
Only caring dedicated leaders can truly inspire and motivate their distributors, recognize and praise them for their accomplishments, celebrate their victories and give them the personal attention that they need. The human touch can never be replaced by any amount of technological advancements or automation. Uniting highly technical e-commerce with personal network marketing creates the perfect winning combination for success.
Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
Monday, April 19, 2010
What Happens When the Greatest Networkers Get Together?
What can happen when the greatest networkers in the network marketing industry get together? What network marketer wouldn’t want to be a fly on the wall, and listen in as they swap secrets for MLM success?
With the social media craze showing no signs of slowing down and the amazing span of the Internet, more and more of the top “gurus” are sharing their knowledge, experience, and tips. The top earners in the industry are not only using the power of the Internet for recruiting, but also for training others, developing marketing systems, and creating “communities” of network marketers.
Social media sites are making this sharing of information and virtual training easier than ever. With social networking sites like FaceBook, MySpace, and Twitter literally putting hundreds of thousands of people at your fingertips, it is possible to quickly build a massive community of like-minded, success-driven, and creative individuals. Rather than just directly competing with each other, MLM distributors are using the Internet to come together to form relationships, friendships, and partnerships.
Sadly, what many people in this industry still don’t get is that the backbone of any multi-level marketing company is, and always has been, the individual distributors. Without them, there is no company. The difference with the truly successful marketers in this industry is that they get that. They understand that prospects join a person, not a company. They join a leader - someone who can help them reach their goals.
If you take time to study the most successful network marketers, you may notice most of them do not lead with their company’s product when making first contact with a prospect. They do not lead with their opportunity. They do lead with a relationship – offering value, mentoring, support, and perhaps most importantly, leadership. What the greatest networkers also realize is that by sharing information and working together as a group, or “community,” wealth creation becomes a viable opportunity for all involved.
The network marketer of today has nearly limitless options for offering value to fellow marketers and for building valuable networking relationships. Here are just a few of the places you’ll find some of the most successful people in the industry:
* Article Marketing
* Forum Marketing
* Blogs and Social Network Sites
* PPC (Pay-Per-Click)
* Ebooks
The modern-day network marketer is extraordinarily lucky to have access via the vast reach of the Internet, to so many other like-minded people. Vast networking communities made up of thousands of individual marketers are being created every day online. Not only does this industry offer the chance for unlimited earning potential and a lifetime residual income, but it offers the chance to be part of an extraordinary community. It offers the opportunity to establish friendships and partnerships that can last a lifetime..
With the social media craze showing no signs of slowing down and the amazing span of the Internet, more and more of the top “gurus” are sharing their knowledge, experience, and tips. The top earners in the industry are not only using the power of the Internet for recruiting, but also for training others, developing marketing systems, and creating “communities” of network marketers.
Social media sites are making this sharing of information and virtual training easier than ever. With social networking sites like FaceBook, MySpace, and Twitter literally putting hundreds of thousands of people at your fingertips, it is possible to quickly build a massive community of like-minded, success-driven, and creative individuals. Rather than just directly competing with each other, MLM distributors are using the Internet to come together to form relationships, friendships, and partnerships.
Sadly, what many people in this industry still don’t get is that the backbone of any multi-level marketing company is, and always has been, the individual distributors. Without them, there is no company. The difference with the truly successful marketers in this industry is that they get that. They understand that prospects join a person, not a company. They join a leader - someone who can help them reach their goals.
If you take time to study the most successful network marketers, you may notice most of them do not lead with their company’s product when making first contact with a prospect. They do not lead with their opportunity. They do lead with a relationship – offering value, mentoring, support, and perhaps most importantly, leadership. What the greatest networkers also realize is that by sharing information and working together as a group, or “community,” wealth creation becomes a viable opportunity for all involved.
The network marketer of today has nearly limitless options for offering value to fellow marketers and for building valuable networking relationships. Here are just a few of the places you’ll find some of the most successful people in the industry:
* Article Marketing
* Forum Marketing
* Blogs and Social Network Sites
* PPC (Pay-Per-Click)
* Ebooks
The modern-day network marketer is extraordinarily lucky to have access via the vast reach of the Internet, to so many other like-minded people. Vast networking communities made up of thousands of individual marketers are being created every day online. Not only does this industry offer the chance for unlimited earning potential and a lifetime residual income, but it offers the chance to be part of an extraordinary community. It offers the opportunity to establish friendships and partnerships that can last a lifetime..
Thursday, April 15, 2010
The New Economic Age
A major challenge for the network-marketing industry in the new economic age is how to keep networking's economic edge. In the face of the new social media and e-commerce that are widely spreading on the Internet, without quickly update and adapt to the new marketing tools and trends, networkers may soon find that the technology advancement may have brought to them a natural competitor. But, if network marketers can integrate into their old charm of people-to-people marketing with today's social media, blogs, and other e-commerce tools, the opportunity to really enhance network marketing will be then in their favor. These are fantastic technologies that can really give them access to so many new people.
Old Network Marketing in the New Information Age
It may be surprising to some people, but the essence of network marketing has always been information driven. The process of people selling products to people is all about one person passing information to another person about the products and services being sold. And never before, the amount of information associated with a product or service is greater than it is today, in terms of a product or service's complexity and sophistication. Digesting and then trusting such an overflow of information can become a real issue for consumers whenever making their purchase decisions.
The fastest and best way to address such a concern is for people to go to people, finding someone whom they know and who is a friend, to confirm and validate the information and even get something new and valuable that wasn't learned the first time. Information without the trust ingredient attached can never be acted on by consumers and thus will not generate any new sales. Network marketing, when better positioned to handle today's more advanced and information-rich products and services, can fully take advantage of consumers' desire for trusted information and a comparison-shopping experience that comes only from interacting with someone they know and trust.
The Good and Bonding Network Marketing vs. the Distant and Detached E-commerce
Home-based networkers may nowadays need not to make home visiting plans or host home gatherings for associates in their multi-level structured marketing networks, but they should never lose the people "touch" such social events afford, the rich tradition ever since people-to-people marketing all started out. Internet interactions can be impersonal especially when kindly reminded of the gentle touch network marketing is most familiar with. Nevertheless the Internet has become the prevalent way to advertise for businesses in general and gain prospecting free leads for network marketing in particular. The key to success is how well the old fashioned network marketing and the new trendy e-commerce can really converge, united to build a system that is both efficient and friendly.
Setting up a blog site and making it accessible to all your associates, both from the upline and downline, is today's way of maintaining connections. You can organize your blog into different forums, such as laying out product information and providing product reviews. To generate new MLM (multi-level marketing) leads, sing up with a general social network site, like Facebook or Twitter, or a specific professional network site, depending on the products or services you are selling. It is a great way to explore potential prospects. When it comes to finalize and deliver sales, the use of e-commerce can come in very handy with electronic funds transfers and Internet deliveries.
The opportunities for network marketing on the Internet can be of no boundaries. You can recruit and potentially build an international network and enjoy the wealth creation and the lifestyle of your dreams. But always remember to keep the personal touch, no matter how sophisticated your program becomes with today's social media and e-commerce tools.
Old Network Marketing in the New Information Age
It may be surprising to some people, but the essence of network marketing has always been information driven. The process of people selling products to people is all about one person passing information to another person about the products and services being sold. And never before, the amount of information associated with a product or service is greater than it is today, in terms of a product or service's complexity and sophistication. Digesting and then trusting such an overflow of information can become a real issue for consumers whenever making their purchase decisions.
The fastest and best way to address such a concern is for people to go to people, finding someone whom they know and who is a friend, to confirm and validate the information and even get something new and valuable that wasn't learned the first time. Information without the trust ingredient attached can never be acted on by consumers and thus will not generate any new sales. Network marketing, when better positioned to handle today's more advanced and information-rich products and services, can fully take advantage of consumers' desire for trusted information and a comparison-shopping experience that comes only from interacting with someone they know and trust.
The Good and Bonding Network Marketing vs. the Distant and Detached E-commerce
Home-based networkers may nowadays need not to make home visiting plans or host home gatherings for associates in their multi-level structured marketing networks, but they should never lose the people "touch" such social events afford, the rich tradition ever since people-to-people marketing all started out. Internet interactions can be impersonal especially when kindly reminded of the gentle touch network marketing is most familiar with. Nevertheless the Internet has become the prevalent way to advertise for businesses in general and gain prospecting free leads for network marketing in particular. The key to success is how well the old fashioned network marketing and the new trendy e-commerce can really converge, united to build a system that is both efficient and friendly.
Setting up a blog site and making it accessible to all your associates, both from the upline and downline, is today's way of maintaining connections. You can organize your blog into different forums, such as laying out product information and providing product reviews. To generate new MLM (multi-level marketing) leads, sing up with a general social network site, like Facebook or Twitter, or a specific professional network site, depending on the products or services you are selling. It is a great way to explore potential prospects. When it comes to finalize and deliver sales, the use of e-commerce can come in very handy with electronic funds transfers and Internet deliveries.
The opportunities for network marketing on the Internet can be of no boundaries. You can recruit and potentially build an international network and enjoy the wealth creation and the lifestyle of your dreams. But always remember to keep the personal touch, no matter how sophisticated your program becomes with today's social media and e-commerce tools.
Wednesday, April 7, 2010
Communicate and Grow Rich
In the troubled economic times we are experiencing today, you would feel more financially secure if you did not have to depend on jobs working for someone else to make a living. Layoffs and downsizing are all too common these days, and it does not appear that things will improve any time soon. The answer for your wealth creation and financial stability could be in networking marketing.
You can be successful in a multi level marketing business even during your first year in the business. One of the secrets for success is to learn good communication skills. You may have made a list, joined one of the top companies in the industry with fabulous products and a great compensation plan, and you may have top help from your upline, but if your communication skills are poor, your recruiting efforts will bring poor results.
You may be selling your mlm opportunity to people online with blogs, articles or ebooks. The internet is one of the best tools for building your business, but if you want to know how to have success with your home based business, good communication is essential. Even if you are not speaking with opportunity seekers face to face, you need to become a master presenter of your business – and of yourself.
The telephone is another resource to use for prospecting when seeking people to join your business group. You probably already have phone service, so your telephone is a free recruitment tool. You can purchase some mlm leads, and you can get some free leads. You can do cold calling and have an endless market, but you may have more success, especially in your first year, if you call people with whom you have some connection. Call members of your church, your clubs, people you do business with and people who went to school with you.
Learn how to present yourself and communicate so the people you call will respond to you. Learn to acquire a professional performer’s personality and you should develop a great downline for your home based business. Maintain a positive enthusiastic attitude even though many people will reject your opportunity. When someone says no, do not let it get you down. Learn to laugh at rejection, and call the next one on your list.
You may be uncomfortable calling people at first, but look your fears in the eye and keep going. When you believe in multi level marketing, believe in yourself, are willing to make a commitment and willing to pay the price, you can become one of the best networkers in the industry if are a good communicator.
There are many people looking for opportunities to earn money with a business of their own, and network marketing businesses may be the solutions for them. You can offer them more money, more free time and freedom from debt. With the training you give to your downline mlm, you can show them how to succeed and live the kind of lifestyles they have been dreaming about, and by helping others you will be helping yourself.
You can be successful in a multi level marketing business even during your first year in the business. One of the secrets for success is to learn good communication skills. You may have made a list, joined one of the top companies in the industry with fabulous products and a great compensation plan, and you may have top help from your upline, but if your communication skills are poor, your recruiting efforts will bring poor results.
You may be selling your mlm opportunity to people online with blogs, articles or ebooks. The internet is one of the best tools for building your business, but if you want to know how to have success with your home based business, good communication is essential. Even if you are not speaking with opportunity seekers face to face, you need to become a master presenter of your business – and of yourself.
The telephone is another resource to use for prospecting when seeking people to join your business group. You probably already have phone service, so your telephone is a free recruitment tool. You can purchase some mlm leads, and you can get some free leads. You can do cold calling and have an endless market, but you may have more success, especially in your first year, if you call people with whom you have some connection. Call members of your church, your clubs, people you do business with and people who went to school with you.
Learn how to present yourself and communicate so the people you call will respond to you. Learn to acquire a professional performer’s personality and you should develop a great downline for your home based business. Maintain a positive enthusiastic attitude even though many people will reject your opportunity. When someone says no, do not let it get you down. Learn to laugh at rejection, and call the next one on your list.
You may be uncomfortable calling people at first, but look your fears in the eye and keep going. When you believe in multi level marketing, believe in yourself, are willing to make a commitment and willing to pay the price, you can become one of the best networkers in the industry if are a good communicator.
There are many people looking for opportunities to earn money with a business of their own, and network marketing businesses may be the solutions for them. You can offer them more money, more free time and freedom from debt. With the training you give to your downline mlm, you can show them how to succeed and live the kind of lifestyles they have been dreaming about, and by helping others you will be helping yourself.
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