Profiting from the Internet Seven Essential Concepts

Network marketing business builders are always seeking new and better ways to grow their businesses.

Network marketing business builders are always seeking new and better ways to grow their businesses. The Internet provides them with a marvelous method of reaching millions of people all around the world, and if they include the Internet as one of their recruiting tools, the benefits could be enormous. However, many people have gone overboard and limited their business building efforts exclusively to the Internet. They use only the Internet for communication with prospects and with their downlines, and since their recruits learn by example, they will use the same method.

To be successful in network marketing, you should always have several different methods of attracting people to your organization, and the Internet should be one of those methods ? not the only method. It is easier to build a powerful successful business with people who live near you that you can meet with in person rather than with only people that you rarely see.

Seven essential concepts necessary for building a successful network marketing business using the Internet are:

1. Look at the Internet as one of several methods to generate leads for your business ? not your only method. To be successful, you need to recruit leaders who will help you build your business. You can do that more effectively when you meet with prospects, your downline and upline face to face and establish a personal relationship with them.

2. Use the Internet to attract prospects, but not to build your whole business. Develop a website that will encourage people to inquire about a home business opportunity. Use an attention-grabbing headline that offers free information when they submit their email addresses. After giving them the free information, follow up with the inquirers until they ask to be removed from your list. Every couple of days, send them an email telling about the network marketing industry, your company, your products, your compensation plan, the benefits they would derive from joining your organization, how to get started and the tax benefits of network marketing. After they have received that basic information, make the emails less frequent ? perhaps monthly. If you have a number of inquirers, use automated software to send the emails. Each email should teach them something, keep them interested and persuade them to reply so you can send personal emails to them or phone them and develop relationships of trust ? and eventually sponsor them.

3. It takes much longer to recruit through the Internet than face to face. New members of your organization may want to give up because of this, so teach them to use other methods of recruiting along with the Internet.

4. Some of your team members may not be familiar enough with the Internet to develop a successful business online. It is easier to duplicate the other recruiting methods, because anyone can talk to people, watch videos and listen to tapes or CDs.

5. When you sponsor people through the Internet, make it clear that you expect them to follow your training and leadership. People tend to concentrate on the method that was used to recruit them, so let them know that they need to talk to people and use the Internet as only one of several methods to recruit.

6. Develop a training site on the Internet for your organization. In that way, new people can learn things that their immediate upline may not know yet and get answers to any questions that they may have.

7. Direct prospects that you meet in your own area to go to your website to learn more about you and your organization. Many people would prefer to get information when it is convenient for them rather than attend a presentation meeting.

To be successful in network marketing, develop an Internet program that helps you save time, puts prospects at ease and makes your communication more effective, but never give up the tried and true face to face business building methods.

Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.